SAYEED SHARIF

UX designer from Toronto with 10 years of experience, specializing in crafting seamless AI experiences and embracing innovative design approaches. Passionate about education, I also teach UX Design to inspire the next generation of designers.

Get in touch// Toronto EDT (UDT-4)

Lead UX Designer | Thomson Reuters

Leading UX design and strategy for Thomson Reuters' Agentic AI Tax Platform

Led the design of an end-to-end agentic AI workflow that transforms how tax firms manage their preparation process. By automating routine tasks and streamlining complex workflows, the platform empowers firms to shift focus from time-consuming activities to high-value strategic advisory work.

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Thomson Reuters

LEAD UX DESIGNER - PROCESS INNOVATION

Transforming the UX workflow with AI-augmented design

Led the transformation of our design process by integrating AI tools throughout the workflow—cutting project timelines from 6-8 weeks to 2-3 weeks while improving quality. Influenced team adoption and established new ways of working that balance AI capabilities with human creativity.

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PUREFACTS

LEAD PRODUCT DESIGNER

Creating a goals-based investing platform for financial advisors and investors

Led design for a responsive platform that helps people plan their future by setting goals and investing with confidence. Rolled out across Canada for use by Canada Life's financial advisors and investors, with interest from major institutions including IG Wealth Management and National Bank of Canada.

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AIRBNB

PRODUCT DESIGNER

Reimagining how travelers discover and book unique experiences

Designed the end-to-end booking flow for Airbnb Experiences, making it easier for travelers to find and book local activities. Collaborated with hosts to create tools that help them showcase their unique offerings.

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DESIGN SYSTEMS

SYSTEMS DESIGNER

Building scalable design systems and component libraries

Created comprehensive design systems used across multiple product teams. Developed reusable components, design tokens, and documentation that improved design-to-development handoff and maintained consistency at scale.

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