Sayeed

Sharif

Toronto based Product Designer with 10+ years of experience specializing in AI-driven experiences. I help enterprises and startups build intuitive products while mentoring and educating the next generation of design talent.

Impact Highlights

60%shorter design cycles with AI $10T+AUM platforms designed 70%faster AI tax workflows

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Selected Work

Recent Projects

Lead UX Designer · Thomson Reuters

Leading UX design and strategy for Thomson Reuters' Agentic AI Tax Platform

Led the design of an end-to-end agentic AI workflow that transforms how tax firms manage their preparation process. By automating routine tasks and streamlining complex workflows, the platform empowers firms to shift focus from time-consuming activities to high-value strategic advisory work.

Lead UX Designer · Thomson Reuters

Transforming the UX workflow with AI-augmented design

Led the transformation of our design process by integrating AI tools throughout the workflow, cutting project timelines from 6-8 weeks to 2-3 weeks while improving quality. Influenced team adoption and established new ways of working that balance AI capabilities with human creativity.

Lead Product Designer · PureFacts

Creating a goals-based investing platform for financial advisors and investors

Led design for a responsive platform that helps people plan their future by setting goals and investing with confidence. Rolled out across Canada for use by Canada Life's financial advisors and investors, with interest from major institutions including IG Wealth Management and National Bank of Canada.

Lead & Solo Designer · Finastra

Designing an end-to-end real estate marketplace for first-time home buyers

Led design for PopBox—a responsive platform helping home buyers navigate their entire journey from affordability assessment to mortgage application. Finalist in Finastra's Global Hackathon among 160+ teams, nominated for Best UX Design, Best POC, and Best Product.

Want to dive deeper?

I'd love to walk you through the detailed design process, user research insights, and additional screens. This content is protected under NDA—reach out to learn more.